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Product Marketing Paradigms Need an Update?
Insightful essays about go-to-market strategy in the era of generative AI, spatial computing, and planetary consciousness.
Full Funnel Flywheels and The Business Model After Search: Why Google Wanted To Acquire HubSpot
With Generative AI, HubSpot’s unique position has the potential to evolve from an interesting business into a transformative company. ....
Daniel Kaplan
Go-To-Market Strategy
Telepathy Is A Logical Evolutionary Step For The Human Species
Whether or not it fosters well-being and happiness is a separate question. ....
Daniel Kaplan
Futurism
The Real Reason Twitter/X is Struggling To Grow
The seeds of Twitter's stagnation were planted the day Dick Costolo decided that Twitter was in the advertising business. ....
Daniel Kaplan
Positioning
There’s No API For Crossing The Chasm
How the market focus and culture that helped Twilio reach significant heights can transform from assets into liabilities…and what to do about it. ....
Daniel Kaplan
Go-To-Market Strategy
How Blue River Sold A Lettuce Thinning Robot To Farmers Before The Robot Existed
Years ahead of a $350M acquisition by John Deere, Blue River used Lean Startup to sell a lettuce-thinning robot to farmers...before the robot even existed. ....
Daniel Kaplan
Go-To-Market Strategy
Underdeveloped Product Marketing (not Poorly-Executed PR) Is Why Google Glass Failed
It wasn't a bad product. Nor was itan issue of badly-executed PR. It was the wrong go-to-market strategy that broke Google Glass. ....
Daniel Kaplan
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