Tuesday February 21st at 9:30 AM (PST)
Thursday February 23rd at 1:00 PM (PST)
Check out this chart:
A research company called CBInsights derived this data by analyzing 101 "post-mortem" blog posts from the founders whose startups shut down, got sold for scraps, or were "acqui-hired" by a more successful company.
And while the word strategy appears in none of the circled reasons, underdeveloped strategic foundations underpin them all. They are the meta reason...the one reason to rule them all.
Yet, despite the fact that strong strategic foundations can mean the difference between breakout success and eventual failure, many startups never build them.
On this training, Dan Kaplan (first product marketer at Twilio, first marketer at Asana, and columnist for TechCrunch) will show you how to build rock-solid strategic foundations for your company and your products, then use them to align your team, create dramatically more compelling messages, find your path to market leadership, and build a company that lasts.
Specifically, you'll learn:
Dan Kaplan created The Foundational Story Framework to help founders, product people, marketers, and sales leaders put their companies on rock-solid strategic foundations.
Before starting Threadling, he was the first marketer at Asana and the first product marketer at Twilio. He also writes about the future of technology and humanity for TechCrunch.