Narrative Distillation + Unusually Performant GTM Infrastructure For Founders At The Intersection of Transformative Tech, Consciousness-Expansion, and Regenerative Systems.
We ramp on your product, strategic position in your ecosystem, and underdeveloped opportunities so fast you may wonder if someone on the inside tipped us off. Then we collaborate with your team and/or vetted external contractors to begin shipping high-leverage go-to-market assets in the first 2-4 weeks...all while documenting the systems we build with recorded videos and transcripts.
After we've shipped and validated a remarkably performant GTM asset from 0-1, your team or anyone you hire in the future has everything they need to expand on the work we've done for even more leverage.
Map Your Market Ecosystem To Up-Level Your Go-To-Market With The Necessary Clarity, Precision, and Depth
A Market Ecosystem Mind Map offers "whoa"-level perspective into your current market position, opportunities, and potential blindspots...whether you've established a leading position in your category and need to clarify your company's second or third act or you've got a transformative tech and are seeking the place where product/market/message/team align into a symphony.
- Surface non-obvious growth opportunities in your market position and potential high impact risks in your current GTM.
- Identify and clarify open spaces where your current strategic position and assets can open new doors to sustainable growth.
- Build the narrative foundations to ensure technology, product, market opportunity, and messages align.
- Reposition the most important language in your marketing, sales, and on-boarding process (without changing the design) to deliver better-informed and more likely-to-succeed versions of your ideal customers to your product.
- Craft category-defining, conversation-setting marketing and sales assets that clarify your value, earn the trust of your ideal prospects, and navigate the delicate balance between "epic vision" and "high-integrity promise of value you can credibly deliver."
RElATIVELy Lucid +"Remarkably Insightful" Video Presentation For $0 + Your Email Address
Voiceover + Video Walkthrough: The Non-Obvious Benefits of Re-Examining Your Foundational Narratives
Prefer A Bit More Context Before You Trust My Perspective Enough To Opt-In?
Download a "Lower Commitment" Giveaway
"How to make educated guesses about strategic challenges from a 30 minute review of a website."
Contact me directly (AMA).
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What is Threadling? Who's Making It?
Before starting threadling, Daniel Kaplan worked in product marketing for Salesforce, Twilio, and Asana and wrote guest columns for TechCrunch when it was still cool.
He integrates a(n):
- Quasi-encyclopedic knowledge of the technology and market landscape
- Science-fiction author's intuition for the intersection of technological, cultural, spiritual, and political movements and cycles.
- Product marketer's discernment of the intersection of a technology product's capabilities, its latent potential, the under-served needs of actual people in its current and potential markets, and the language that can bridge the gap.
- A growth leader's focus on the often under-developed activation and retention stages of the customer journey.
- A practiced essayist's linguistic finesse.
Practical example: Daniel has a slightly uncanny ability to uncover the strategic challenges your organization is currently facing (and you're probably already talking about with your leadership team and board), and offer you insights into them that you haven't yet considered after reviewing your website for ~30-60 minutes.
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Praise and Testimonials
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July Graham ● Financial Consultant
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Paul Simons ● Writer
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July Graham ● Financial Consultant
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