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It starts with the apparently long-standing evolutionary motivations humans have for struggling to empathize with people that seem too different from them. For a long span of our evolutionary history, homo sapiens evolved in tribal settings where the other members of the species they were most likely to encounter were either blood relatives, trading partners,

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If you are a marketer who has spent the last 10 years mastering the art of capturing and converting customers on the desktop web, the rapid rise of smartphones and the iPad might make you nervous. You’ve built businesses on paid search, written essays about optimizing lead forms and studied the ever-changing subtleties of SEO.

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