Bring new customers to your door and walk them right through it

If you've built a great product, I help you discover its ideal customers, nail down
its story, drive the right people to it, and make your revenue soar.

What do you need help with right now?

Free course: Find the path to breakthrough growth

Sign up for this course if you have a great product and you want it to grow as fast as it could.

Free course: How to nail your launches, every time

Get this course if you have an awesome new product or feature and want to bring it to market with a bang.

Building a go-to-market strategy that grows your business for the long term is crazy hard.

This is where I come in....

Hello there. My name is Dan Kaplan. I started my career as a long-form magazine journalist, getting paid cash money to write 3,500-10,000 word stories on some pretty nifty things.

I was busy dreaming of The Atlantic and The New Yorker when I realized that the business models supporting the kind of writing I loved to create were facing extinction.

After abandoning my magazine dreams and struggling for a couple years to find a new path, I re-discovered my voice in technology marketing. Since then, I've worked for Salesforce, Twilio, and Asana. 

Now, along with writing a column for TechCrunch, I help startups grow their traffic, leads, and sales by building and launching a precisely-constructed go-to-market strategy.

In practice, this means I help you develop:

  • A deep understanding of the needs, goals, and values of your target market and customers
  • A compelling website that makes it utterly clear what your product is, why it is valuable, and why it is better than the alternatives.
  • The right pricing and packaging
  • The distribution channels that get your product in front of the right people
  • A well-designed system for acquiring new leads and getting them eager to buy.

If a go-to-market strategy that grows your traffic, leads, and sales sounds like something you could use, click here and send me an email.​

If you want to get a deeper sense for how I work and think, scroll down and sign up for one of my free email courses. One is about getting more customers. The other is about launching new products with a bang.

I wrote both because I love to see entrepreneurs succeed.​

See what some of my customers and readers have to say:

"Maximizes conversion rates."

"Dan Kaplan has a natural talent for creating websites that focus visitors on what's important and maximizing conversion rates."

Fergus Griffin EVP Marketing,

"Crucial to your startup's success"

"Dan has the rare ability to look at your product roadmap and the competitive landscape and to position your company where it needs to be. I can't emphasize enough how crucial Dan's skills can be to your startup's success."

Elise ACkerman Content Marketing, Twilio

"Pretty much obsessed with this course"

"I'm pretty much obsessed with your email course. I sent it to my team. Then, I sent it to my entire company. I get excited to see this email in my inbox and that is not something I ever say."

Alicianne Rand VP Marketing, NewsCred

"Awesome emails. Actionable tactics. No BS"

"This was an awesome email course. Clarity in your writing, actionable tactics, and no BS."

Ryan Gum CEO, Attach

Sign up for one of my free email courses and learn how the right go-to-market strategy can radically grow your business.