Craft stories that bring customers and talent to your door in droves

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Free course: Find the path to breakthrough growth

​Click the button above and sign up if you have a great product and you want it to grow as fast as it could.

Free course: Attract the talent you need to execute your vision

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more talent that meets your hiring bar.


Who and what is Threadling, exactly?

Threadling is a growth marketing consultancy from Dan Kaplan (TechCrunch columnist, formerly of Twilio, Salesforce, and Asana).

I combine clear, compelling writing and storytelling with great marketing to help startup founders get the customers and talent they need to succeed.

My work ensures you have both the customer growth and the team you need to execute, freeing you to focus on what you do best: shaping product, driving biz-dev, building partnerships, and making your startup into something great.


See what some of our customers and readers have to say:

"Crucial to a startup's success"

"Dan has the rare ability to look at your product roadmap and the competitive landscape and to position your company where it needs to be. I can't emphasize enough how crucial Dan's skills can be to a startup's success."

Elise ACkerman Content Marketing, Twilio

"Maximizes conversion rates."

"Dan Kaplan has a natural talent for creating websites that focus visitors on what's important and maximizing conversion rates."

Fergus Griffin EVP Marketing, Salesforce.com

"Pretty much obsessed with this course"

"I'm pretty much obsessed with your email course. I sent it to my team. Then, I sent it to my entire company. I get excited to see this email in my inbox and that is not something I ever say."

Alicianne Rand VP Marketing, NewsCred

"Awesome emails. Actionable tactics. No BS"

"This was an awesome email course. Clarity in your writing, actionable tactics, and no BS."

Ryan Gum CEO, Attach

Sign up for one of my free email courses and learn how to grow your business or your team.