Take Your Personalization Program from 0-1 And Unlock One of The Most Efficient, Under-Utilized Levers Of Growth In Product-Led and Account-Based GTM...

Working with us to launch your personalization program is simple: we ramp on your tech, story and market in days, distill the essence of your strategic position so fast you may wonder if someone on the inside tipped us off, and begin shipping high-leverage go-to-market assets for you in the first 2 weeks...all while documenting the work we do with recorded videos and transcripts. After we've built your personalization program from 0-1, your existing GTM team or anyone you hire in the future has everything they need to expand on the work we've done for even more leverage.

Up-Level Your Go-To-Market With Remarkable Clarity, Precision, and Speed

With "intensely insightful" perspective into your current strategy, messaging so clear that new customers, investors, and talented candidates "just get it," and ramp times on your product and market so fast it'll make your head spin, we can help you:

  • Surface risky gaps and non-obvious opportunities in your current GTM logic and market position.
  • Map your market ecosystem, identify and clarity open spaces where your offerings have definitive advantages, and build the foundation to ensure product, market, and message align.
  • Rewrite the most important webpages, emails, and steps in your on-boarding process (without changing the design) to deliver better-informed and more enthusiastic versions of your ideal customers to your product
  • Take your website and email personalization program from 0-1 and unlock one of the largest, underutilized sources of leverage in account-based marketing and  product-led growth.
  • Craft "category-defining" "conversation-setting" marketing and sales assets that break through the noise, earn the trust of your ideal prospects, and navigate the delicate balance between "epic vision" and "high-integrity promise of value you can credibly deliver."

RElATIVELy Lucid + ORiginal Video Presentation For $0
(+ Your Email Address)

Voiceover + Video Walkthrough Of A Deck: The 3 Expressions Of Go-To-Market Narratives, When To Use Them, + Why.

(Spoiler Alert: The Origin Story, The Stories of Transformation, An Epic Vision of Tomorrow).

Prefer A Bit More Context Before You Trust My Perspective Enough To Opt-In?

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Download a "Lower Commitment" Giveaway

"How to make educated guesses about strategic challenges from a 30 minute review of a website."

Contact me directly (AMA).

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What is Threadling? Who's Making It?

Before starting threadling, Daniel Kaplan worked in product marketing for Salesforce, Twilio, and Asana and wrote guest columns for TechCrunch when it was still cool. 

He works as a market designer who integrates a(n):

  • Quasi-encyclopedic knowledge of the technology and market landscape
  • Science-fiction author's intuition for the intersection of technological, cultural, spiritual, and political movements and cycles.
  • Product marketer's discernment of the intersection of a technology product's capabilities, its latent potential, the under-served needs of actual people in its current and potential markets, and the language that can bridge the gap.
  • A growth leader's focus on the often under-developed activation and retention stages of the customer journey.
  • A practiced essayist's linguistic finesse.

Practical example: Daniel has a slightly uncanny ability to uncover the strategic challenges your organization is currently facing (and you're probably already talking about with your leadership team and board), and offer you insights into them that you haven't yet considered after reviewing your website for ~30 minutes.

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Praise and Testimonials

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July Graham Financial Consultant

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Paul Simons Writer

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July Graham Financial Consultant

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