Align Your Team.
Launch Brilliant Products.
Create Sustainable Growth.

The Foundational Story Framework combines the best product, marketing, and sales wisdom of the last 76 years with the most-effective (and always changing) growth tactics in use today.

Its purpose: to help founders, product people, marketers, and sales teams get better at building, launching, marketing, and selling products people want.

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Some places my marketing and writing work have appeared: