Design (or Refine) Your Market Category With Appropriately Epic Go-To-Market Narratives
Founders and leaders of organizations with transformative products and services + a wide range of potential applications use go-to-market narratives to define new market categories, reconfigure existing ones, inspire rare talent to join the endeavor, and keep themselves and their teams aligned and focused through the crests and valleys of the hype cycle.
- Articulate (and understand) the highest leverage applications for the transformative technologies, products and/or services you've built.
- Surface and speak to the unmet needs, unfulfilled desires, and deepest aspirations of the human beings you serve...without compromising your integrity with spin and self-serving BS.
- Clarify the highly-desirable future state of existence everyone involved may experience if (and when) the fullest expression of your organization's vision manifests in reality.
- Define the (flexible, adaptable, tinkering-based) tactical paths and organizational configuration your current-best-understanding suggests will facilitate the journey of growth, expansion, and learning from now to there.
RElATIVELy Lucid + ORiginal Video Presentation For $0
(+ Your Email Address)
Voiceover + Video Walkthrough Of A Deck: The 3 Expressions Of Go-To-Market Narratives, When To Use Them, + Why.
(Spoiler Alert: The Origin Story, The Stories of Transformation, An Epic Vision of Tomorrow).
Prefer A Bit More Context Before You Trust My Perspective Enough To Opt-In?
Download a "Lower Commitment" Giveaway
"How to make educated guesses about strategic challenges from a 30 minute review of a website."
Contact me directly (AMA).
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What is Threadling? Who's Making It?
Daniel Kaplan worked in product marketing for Salesforce, Twilio, Asana and wrote guest columns for TechCrunch when it was still cool.
He works as a market designer who integrates a(n):
- Quasi-encyclopedic knowledge of the technology and market landscape
- Science-fiction author's intuition
- Product marketer's discernment of the intersection of a technology product's capabilities, its latent potential, the under-served needs of actual people in its current and potential markets, and the language that can bridge the gap.
- A growth leader's focus on the often under-optimized activation and retention stages of the customer journey.
- Essayist's linguistic finesse.
Practical example: Daniel has a slightly uncanny ability to uncover the strategic challenges your organization is currently facing (and you're probably already talking about with your leadership team and board), and offer you insights into them that you haven't yet considered after reviewing your website for ~30 minutes.
Praise and Testimonials
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July Graham ● Financial Consultant
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Paul Simons ● Writer
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July Graham ● Financial Consultant
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