Articulate Appropriately Epic Go-To-Market Narratives

Yes! Ok..but what (TF) is a Go-To-Market Narrative? Simple: a set of clear, honest, and emotionally resonant stories that the founders and leaders of organizations with potentially transformative offerings employ to explore and connect the dots between:

  • The (potentially) transformative technologies, services, and/or concept(s) you're developing.
  • The unmet needs, unfulfilled desires, and deepest aspirations of the human beings this creative output can (or does) serve (and the industries they work in).
  • The highly desirable future state of existence everyone involved may experience if (and when?) the fullest expression of your organization's vision manifests in reality.
  • The (flexible, adaptable, tinkering-based) tactical paths and organizational configuration your current-best-guesses suggest will support the journey of growth, expansion, and learning from now to there.

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Voiceover + Keynote Deck: The 3 (High Utility) Expressions Of Go-To-Market Narratives, How To Use Them, and Why (And Why Not).

(Spoiler Alert: The Origin Story, The Stories of Transformation, An Epic Vision of Tomorrow).

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"How to make educated guesses about strategic challenges from a 30 minute review of a website."

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What is Threadling? Who's Making It?

The face in that photograph belongs to Daniel Kaplan, who has been an early employee at Twilio and Asana, wrote guest columns for TechCrunch when it was still cool, makes Threadling and spent the last 5 years synthesizing the concept of "Go To Market Narratives."

Daniel integrates a(n):

  • Quasi-encyclopedic knowledge of the technology and market landscape
  • Science-fiction author's intuition
  • Product marketer's ability to discern the intersection of a technology product's capabilities, its latent potential, the under-served needs of actual people in its current and potential markets, and the language that can bridge the gap.
  • Essayist's linguistic touch.
  • Ongoing inner exploration (that's a longer story but you can ask if you're curious).

Practical example: Daniel has a (slightly uncanny) ability to uncover the strategic challenges and underdeveloped market opportunities your organization is likely facing (and maybe actively talking about) after reviewing your website for ~30 minutes.

That's just the surface of things, though. 

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Praise and Testimonials

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July Graham Financial Consultant

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Paul Simons Writer

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July Graham Financial Consultant

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